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Burbank, CA, October 27, 2003- TVN Entertainment Corporation,
a leading provider of on demand television programming, management
and delivery services, today announced the national launch
of KIDS Unlimited™, a Subscription Video-On-Demand
(SVOD) channel targeting children ages 2 to 8, by Charter
Communications.
KIDS Unlimited™ will offer approximately
30 hours of programming and 70 titles per month. Included
in the service is a broad selection of quality children's
content from familiar providers. TVN recently completed licensing
and distribution agreements with both Scholastic Entertainment
and PBS. Titles from PBS KIDS® include favorites such
as Barney and Friends, Arthur and Teletubbies.
Scholastic Entertainment titles include Chicken Little,
Danny and The Dinosaur, and Sylvester and The Magic
Pebble.
To support acquisition efforts of the KIDS Unlimited™
package, TVN will be launching a fully integrated marketing
campaign including cross channel promotions, direct mail,
print, local system incentives and community events. Animated
characters developed specifically for KIDS Unlimited™
will be featured on both print and video throughout the campaign.
"As the first broad-scale launch of a non-premium SVOD
service, this is a milestone for TVN and the industry,"
said Bev Doughty, TVN's Senior Vice President of Marketing.
"KIDS Unlimited™ is just one of the
many ways we are working with our MSO partners to drive new
revenues to the VOD platform."
"Charter is committed to expanding and enhancing the
VOD platform by making innovative programming like KIDS
Unlimited™ available to our digital customers,"
said Mitch Miller, Charter's Senior Director of On Demand/PPV.
"The combination of quality programming and TVN's comprehensive
marketing support was a key factor in our decision to launch
the service."
About TVN Entertainment Corporation
TVN Entertainment, the leading provider of on demand television
programming, management and delivery services, enables Video-On-Demand
(VOD), Pay-Per-View (PPV) and direct response programming
reaching over 35 million U.S. cable television households.
TVN currently distributes more than 1500 hours VOD programming
from over 70 content providers. In addition to comprehensive
programming services, TVN Entertainment offers the only single-source
management and distribution solution for VOD and PPV, including
content aggregation, packaging, encoding, asset management
and transport via satellite to all video service providers.
TVN Entertainment has been chosen as the VOD solution for
many leading MSOs, including Adelphia, Charter, Comcast, Insight
and Mediacom.
About PBS KIDS
PBS KIDS provides a nonviolent, noncommercial daily television
schedule that empowers children as members of their communities,
nation and world. PBS KIDS welcomes parents, teachers and
caregivers as learning partners through broadcast as well
as online through pbskids.org.
PBS, headquartered in Alexandria, Virginia, is a private,
nonprofit media enterprise owned and operated by the nation's
349 public television stations. Serving nearly 90 million
people each week, PBS enriches the lives of all Americans
through quality programs and education services on noncommercial
television, the Internet and other media.
About Scholastic Entertainment
Scholastic Entertainment (SE) is the entertainment and media
division of Scholastic Inc., the world's largest publisher
and distributor of children's books. A proven leader in the
children's entertainment landscape, SE ranks as one of the
foremost producers of quality, family-oriented television
programming, feature films, videos, and web sites, and an
award-winning licensor and marketer of children's properties
worldwide. SE's production credits include such popular television
series as the top-rated Clifford The Big Red Dog®
(PBS KIDS®), the new spin off of this hit TV series, Clifford's
Puppy Days® (PBS KIDS®), the Emmy-winning series
Scholastic's The Magic School Bus® (TLC) and I
SPY (HBO Family), as well as Dear America®, The
Royal Diaries™, Animorphs® and Goosebumps®.
In the feature film arena, SE has produced the critically-acclaimed
The Baby-sitters Club, The Indian in the Cupboard and
The Mighty and is currently adapting the best-selling
Philip Pullman trilogy, His Dark Materials, for the big screen
with New Line Cinema. Additionally, SE serves as the exclusive
licensing, merchandising and promotional representative for
such prominent franchises as Schoolhouse Rock™, Noah's
Park™ and Home Movies™. The company also
develops and markets a line of branded toys - PLAY! Scholastic
® - with Toys 'R' Us that won the 2002 LIMA award for
best brand/corporate license. Recently in 2003, Clifford
The Big Red Dog was recognized as LIMA's Best Character
License of the Year. For more information, visit Scholastic's
Webby award-winning web site at scholastic.com.
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